-Pour Over Profits Branding Services-

"When you fail to brand, you plan to fail."

- Cash Reynolds

Your brand is at the heart of your business. We'll help you to craft a powerful and meaningful brand that reaches the hearts of people, from customers and employees to your local community at large.

At Pour Over Profits we take a thorough and holistic approach to help you develop a clear and concise brand image, brand identity and proprietary customer experience using smart and innovative brand development tools and processes, like full-sensory branding, building your brand around our proprietary "*7keys" to turning customers into a long-term, loyal fans of your business, as well as developing a company culture that drives your brand message, among other tools.

If you want consumers to choose to do business with you rather than your competitors, a strong brand presence is an absolute must in today's competitive business climate. Contact us today.

Brand Development



"Failing to brand is planning to fail!" Your business brand is at the heart of all of your business efforts and a clearly defined and communicated brand guides your day-to-day business decisions and the direction in which you grow it.


When planning to start your new business, brand development is a key element of your larger marketing plan and the core of your overall business plan.


At pouroverprofits.com we have the tools, templates, systems, and strategies in place to help you develop a comprehensive business brand without having to spend the time becoming a branding expert yourself.


We've already invested the decades of research and hands-on experience needed to help you craft a winning brand plan in a timely manner without the confusion, guesswork, and pitfalls of trying it on your own.

When it comes to your business brand you don't want to leave anything to chance and you don't want to leave any value on the table unutilized. Reach out to us today and we'll help you to plan, launch, and grow your new business with a dominant brand presence that your competitors won't be able to ignore and your customers won't want to.



It is possible to reinvent your business. It is possible to create a stronger and more meaningful business brand. It is possible to break through the stranglehold that your biggest and most well-financed big-chain competitors have over your business. And your team of advisors at pouroverprofits.com can help you!


If you currently own or run an existing business and struggle to draw in your share of customers and profits in your local marketplace, we can help you to re-create your business brand to reach your customer base in meaningful ways that draw them to your business and gain their loyalty.

Re-creating your existing business brand and winning over new customers without alienating your existing customer base takes planning, consideration, and testing along with careful and calculated execution.

The same factors hold true if you are buying an existing business that struggles to turn a profit or hasn't been able to reach its growth potential. We're here to help you turn it around.

We can help you to navigate the turbulent currents of existing customer's attitudes and behaviors that often arise to hinder a new owner's efforts to take over and grow an existing business that's already established in the marketplace.


The *7Keys of Customer Loyalty



At the very heart of a profitable guest service plan and at the core of the ability to turn one-time customers into long-term and loyal repeat customers is pouroverprofit.com's proprietary *7Keys of creating and keeping loyal customers!


Our *7Keys system was developed by our lead business advisor, Cash Reynolds, and is the culmination of modeling the key elements of customer psychology employed by highly profitable and successful business experts and food & beverage service businesses combined with Cash's experience and study of countless successful specialty retail operations over the last three decades.


Cash has scrutinized, tested, and refined the process of "how-to" lead a one-time or potential customer into becoming a highly profitable long term customer. We'll guide you step-by-step through the process of developing your guest service and sales plan through the filter of each of the seven things that must happen to win over and keep a loyal fan of your business.


No other guest service and sales system in specialty coffee, specialty food, or specialty retail is as thorough or as powerful when it comes to generating turnkey results for specialty retailers and other small businesses. Win-over and keep customers now!

Proprietary Brand Experience


Today's consumers expect more than just a good cup of coffee, a delicious pastry, or their favorite microbrew when choosing a place to spend their time and money. People want an experience and they're willing to pay for it. Consumers are looking for an enjoyable experience, a meaningful experience, a unique experience.

Consistently delivering your own unique brand experience to your customers can set you apart from your competitors, keep your customers coming back for more, and win customer loyalty that fosters growth through word-of-mouth and customer referrals.

At Pour Over Profits we use very specific tools and strategies to help you develop and consistently deliver your own proprietary brand experience that your customers can't get anywhere else. 


We'll help you to leverage the power of your unique business, your location, your product offerings, business theme, and staff to deliver an experience that will have your customers coming back for more and raving about to their friends, family, neighbors, and co-workers! Just a few of the tools we use include:

  • 3 Point Business Assessment

  • The *7Keys to customer loyalty

  • Full-Sensory branding

  • The 3 ways to grow a business

  • "Excellence in Guest Service & Sales" training program

  • "LightningPro" Barista training program

  • Merchandising and Menu Development

Full-Sensory Branding


Your brand is much more than a logo and catchphrase. A strong brand that moves customers to action and keeps them coming back is a full-sensory experience. From what people hear about your business to what they see when they pull up to your business and what they see when they're inside your establishment. From what they smell and taste to the ambiance of your operation and ultimately how they feel about their overall experience.


Too many independent specialty retailers leave too much to chance when it comes to customer experience. You likely already have one or more pieces of the sensory puzzle in place (aroma of brewed coffee or baked goods, pleasant background music, warm lighting, etc.) but we can help you to complete the customer experience puzzle to maximize your full profit potential.

The creative mind of our team of business advisors, Cash Reynolds will bring his nearly four decades of experience in food & beverage and specialty retail industries to the brainstorming and development process to ensure that you mine all the value possible from your customer's sight, hearing, smell, taste, touch, and emotions.


The 3 Ways to Grow A Business

Did you know that there are 3 ways to grow your business? Understanding this little known secret can release the floodgates of opportunity for sales and the growth of your business!


Yes, we're going to tell you this secret here and now and it won't cost you a dime. Not knowing this secret can cost you precious customers, sales and even your entire business. The 3 ways to grow your business are:


*1) Sell more to each customer per transaction! (larger ticket per transaction)


*2) Sell to each customer more times! (greater frequency and/or over a longer period of customer retention)


*3) Sell to a greater number of customers! (acquire more customers, open a second location, add a delivery service, etc)


We'll work with you to mine all the unrealized opportunities to grow your business, sales, and profits through this simple but powerful business understanding of the 3 ways to grow your business. 


Online Branding



Whether your planning to start a new business and in the site selection process, have an established business that you need help turning around or whether your business is already doing okay and you simply want to take it to the next level of profitability, our 3 Point Business Assessment will help you get a clear picture of where you stand in relation to your competitors & target consumers and gives you a clear starting point from which to build your sales and profitability.


When conducting your business assessment we:


*1) Research your competitor's strengths and weaknesses.


*2) Assess the external factors of your business such as location, traffic flow, vehicle accessibility, and exterior branding.


*3) Assess your business internally from service times & workflow to menu offerings & price point and beyond to give you a clear road map to increased sales and greater profits.


Our 3 Point Business Assessment is fundamental to solidifying a foundation from which to grow your business!

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pouroverprofits.com NORTHWEST


Attn: Cash Reynolds


1430 Willamette St, Suite 314

Eugene, OR 97401




Website by pouroverprofits.com

pouroverprofits.com SOUTHWEST


Attn: Cash Reynolds


6040 E. Main St, Suite 202

Mesa, AZ 85205